Happy new you

SATS, the biggest fitness club chain in the Nordics, needed a cross media idea to work across all markets. The aim was to bring the SATS vision to life, i.e. making us all healthier and happier. The campaign launched with a 50 second TVC and New Year’s speech, introducing the concept: Happy New You. The dynamic nature of the concept made it easily adaptable to different areas of use, like Happy New Deal for sales promotions, Happy New Club for new openings, Happy New Youth for targeting seniors and Happy New Diet for healthy recipes and nutrition advice.

The campaign resulted in more new SATS members than ever before.