Land of the Unfree

On the 24th of June the U.S. supreme court overturned «Roe vs Wade», which has ensured women’s right to abortion since 1973. For Amnesty International this is not only a violation of women’s rights, but a violation of human rights. One hour after the decision was made, we launched a campaign that challenged one of the fundamental truths that Americans tell about themselves and their country: That they are «The land of the free». How? By turning the U.S. national anthem into a song about weakness, rather than strength. About lack of freedom, rather than freedom.

Year: 2022
Client: Amnesty International
Director: Nicolina Knapp/B-Reel Films