Should have known better

Dagens Næringsliv, Norway’s leading business and finance newspaper, asked us to create a concept that positioned them as the most important source to be updated on. We thought okey - if it’s the most important one to follow, it must also be the most risky one to skip. So, to show just how risky that would be, we made a series of spots focusing on that exact moment when you are exposed not knowing something you know you should have known, to Jim Diamond’s 80s classic which made a perfect fit.

Client: Dagens Næringsliv
Director: Martin Iversen
Production company: Anorak